{"id":2098,"date":"2010-10-13T20:45:57","date_gmt":"2010-10-14T02:45:57","guid":{"rendered":"http:\/\/www.astroblastro.com\/?p=2098"},"modified":"2010-10-13T21:45:13","modified_gmt":"2010-10-14T03:45:13","slug":"what-makes-hfj-so-great","status":"publish","type":"post","link":"https:\/\/astroblastro.com\/?p=2098","title":{"rendered":"What Makes HF&J So Great"},"content":{"rendered":"

\"\"\"\"\"\"\"\"\"\"\"\"\"\"<\/p>\n

A tour of the level of detail<\/a> that goes into Hoefler & Frere-Jones’ fonts.<\/p>\n

In the middle of Gotham, our family of 66 sans serifs, there is a hushed but surprising moment: a fraction whose numerator has a serif. So important was this detail that we decided to offer it as an option for all the other fractions, a decision that ultimately required more than 400 new drawings. Why?<\/p>\n

As you’ll read below, it’s something that we added because we felt it mattered. Even if it helped only a small number of designers solve a subtle and esoteric problem, we couldn’t rest knowing that an unsettling typographic moment might otherwise lie in wait. We’ve always believed that a good typeface is the product of thousands of decisions like these, so we invite you to join us on a behind-the-scenes look at some of the invisible details that go into every font from H&FJ.<\/p><\/blockquote>\n

Aspirational.<\/p>\n

From Kottke.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A tour of the level of detail that goes into Hoefler & Frere-Jones’ fonts. In the middle of Gotham, our family of 66 sans serifs, there is a hushed but surprising moment: a fraction whose numerator has a serif. So important was this detail that we decided to offer it as an option for all…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[240,63,10],"class_list":["post-2098","post","type-post","status-publish","format-standard","hentry","category-typography-design","tag-fonts","tag-hfj","tag-links"],"_links":{"self":[{"href":"https:\/\/astroblastro.com\/index.php?rest_route=\/wp\/v2\/posts\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/astroblastro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/astroblastro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/astroblastro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/astroblastro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2098"}],"version-history":[{"count":9,"href":"https:\/\/astroblastro.com\/index.php?rest_route=\/wp\/v2\/posts\/2098\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/astroblastro.com\/index.php?rest_route=\/wp\/v2\/posts\/2098\/revisions\/2111"}],"wp:attachment":[{"href":"https:\/\/astroblastro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/astroblastro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/astroblastro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}