A new font family from my favorite type designers Jonathan Hoefler and Tobias Frere-Jones was released today. They made Gotham, Obama’s campaign font.
H&FJ is delighted to introduce Vitesse®, a new slab serif in twelve styles.
Slab serifs are one of typography’s most vibrant categories, yet they remain dominated by two ancient forms: the nineteenth century Antique, and the twentieth century Geometric. Both are vital and living genres—we’ve explored each of them, in our Sentinel and Archer type families—but what of the twenty-first century slab? Vitesse revels in the tension between organic letterforms and mechanical grids, and offers designers a distinctive new voice that’s suave, confident, and stylish. Engineered for responsive handling and a sporty ride.